2. USA

According to data from Sephora, the USA is still very much in the category of soft, sweet, pretty fragrances, not venturing into the heady spice of their British cousins yet! The most popular perfume in the country is three-way tie between Chanel Chance, Coco Mademoiselle and Viktor & Rolf Flowerbomb, all perfect examples of the sweetness and floral nature that Americans love.

Australia